AUTORE: Luigi Corvo,Lavinia Pastore
NOME DEL FILE: Perspectives of value co-creation: impact-based models.pdf
DIMENSIONE: 3,90 MB
creation or value destruction for stakeholders depending on their interests and perspectives. The process of taking inputs of capital and applying, using, combining, transforming and sometimes destroying them through the business model to produce outputs and outcomes has both positive and negative effects
The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and practitioners alike lack understanding on how CE contributes to value co-creation.